Nothing earth-shattering. Then I stumbled across an idea that an investor had been looking to find a suitable start-up to invest in:
- Enterprise software 2.0. Enterprise software companies sell bad software for huge amounts of money. They get away with it for a variety of reasons that link together to form a sort of protective wall. But the software world is changing. I suspect that if you study different parts of the enterprise software business (not just what the software does, but more importantly, how it's sold) you'll find parts that could be picked off by startups.
stuff made for big ones. They're also easier to sell to.
And today, the it was laid on my plate. Thanks to ben's blog:
Meet the new boss
same as the old boss
—The Who, Won’t Get Fooled AgainArtist: The Who
Track: Won’t Get Fooled Again
Album: Who’s Next
Released: 1971
Label: Polydor, MCA
Cause hustlers hit the block when police change shiftsEvery day I hear from entrepreneurs, angel investors and venture capitalists about an exciting new movement called “the consumerization of the enterprise.” They tell me how the old expensive Rolex wearing sales forces are a thing of the past and, in the future, companies will “consume” enterprise products proactively like consumers pick up Twitter. But when I talk to the most successful new enterprise companies like WorkDay, Apptio, Jive, Zuora, and Cloudera, they all employ serious and large enterprise sales efforts that usually include expensive people some of who indeed wear Rolex watches. In fact, companies like Yammer who originally started with new age models have transitioned to more traditional enterprise sales approaches after experiencing the market without them. So what gives? Are all these smart people out of their minds? Has nothing changed since the early days of IBM? Some things have changed, but others are exactly as they were.
New York, California different toilet, same s#@t
—The Game, Let Us Live
The Order of Adoption Has Changed
20 years ago, the technology adoption curve generally conformed to the following order:- Government—specifically Defense and Intelligence organizations
- Businesses—with large businesses going first and smaller businesses adopting later
- Consumers
